Make it visible and sell it.
Are your listings buried deep within Amazon, rarely to be seen? Have you recently created a new listing and are waiting for people to begin purchasing? There are several ways to increase your listing's visibility to potential customers. One way is to boost your listing's ranking on Amazon so that it appears on the first or second page of search results. The alternative is to pepper your listing with links throughout the Internet. Both of these strategies work in tandem to help you increase sales.
Why is linking critical when it comes to selling on Amazon?
Buyers can access your Amazon listing via links from anywhere on the Internet. If people do not see your listing, they will not be able to purchase your product. If a small number of people see it, a small number of those people may purchase it. The more people who see it, the more it sells. Your objective is to attract a large number of people to your listing! Not all of them will purchase, but some will. And it only gets easier from there—instead of YOU advertising and spreading the word about your product, your satisfied customers will do it for you! Views result in sales, which result in customer ratings and reviews... which all result in a higher ranking... which restarts the cycle.
How to Increase Your Link Count
Collaborate with bloggers
Locate successful bloggers whose niches overlap with yours and approach them about collaborating. This is an excellent method of advertising your product, as successful bloggers already have a following. Their readers rely on them and will gladly purchase the products they recommend. If they adore your product, they will spread the word to a large audience of buyers who are also likely to be interested in it! There are bloggers in almost every possible category, and it's a win-win situation when you offer the blogger benefits such as free products and giveaways for their readers. Additionally, bloggers are adept at utilizing a variety of social media platforms outside of their blogs. Make a deal with a well-known blogger and you may find that your product is linked from Facebook, Twitter, and other popular social media platforms!
Make use of social media
Create a Facebook or Instagram page for your business and keep it updated frequently with interesting and fun content. Utilize compelling visuals of people interacting with your product. This is an excellent reason to hire a lifestyle photographer, or if your following is large enough and you're savvy, you can even source quality images from your customers. Complement these images with glowing customer testimonials. Always include links to your Amazon listing in these posts to make it easy for customers to purchase. (Unfortunately, Instagram does not allow linking directly from posts; however, you can include a link in the description and direct people there.) There are also options for sponsored posts on these social media platforms, which is an excellent way to expand your audience and drive traffic to your listing.
Your own website's link
Even if you sell your products directly through your website, you may wish to include Amazon links. Certain customers prefer to purchase from Amazon, particularly if they are Prime members. Additionally, linking to Amazon enables shoppers to read reviews and, depending on Amazon's fluctuating pricing engine, possibly score a better price. When customers purchase from Amazon (rather than your website), your Amazon ranking increases, attracting more potential customers to your listing (remember the diagram above!)
What steps are you taking to increase the number of visitors to your listings? Have you experimented with any of these methods? Keep in mind—get it seen and get it sold!
Do you require consultation? Visit https://www.gtechwebindia.com/ to learn about some creative ways to specify your product listing.
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